Participant Feedback

"The Startup NZ Entrepreneurs Programme is a fantastic resource to understand the landscape and next steps to take. I have returned to this so often for guidance." - Justine, Hawkes Bay

"I've just completed your Startup NZ Entrepreneurs Programme, which has been fantastic thank you. I have the ideas but not the business knowledge, so it's really given me the confidence and understanding to turn my ideas into reality!" - Kirstin, New Plymouth

“I thought I knew a lot about how to start and run a business. This course got me back to the basics. Whilst I knew some content, putting it into perspective and having the content structured was great. I was able to reinforce my organisation and adjust what needed before moving on to next steps! Thanks Richard!” - Eponine, Christchurch

“I loved the course. I was in ideation stage when I started and now, a few months later we are preparing some finishing touches to a capital raise. The course gave me a great overview and it was a good balance between providing answers and asking me questions for which I needed to go and find the answers. I was definitely more aware of what I need to focus on as a founder as a result of the course. I already have recommended the course, and I will continue to do so.” - Adam, Rotorua

“I heard about the Startup NZ course through Business Mentors New Zealand. I found this course to be more helpful than a mentor at that stage. This course has fast-tracked my understanding in starting a business. I've studied two business courses before, and also have a mentor, but none of them was able to teach me the thorough, solid foundation that I need to get started - from the mindset, to research, launching and growing! The course has also helped me make informed decisions that would otherwise cost me a lot of money. And I think most importantly, this course and Richard made me believe that I can, and that makes a HUGE difference.” - Sharifa (Anne), Auckland

“Startup NZ is wonderful! I learnt so many new things about different aspects from people in the industry. I love your interviews with the local entrepreneurs who share the real experiences of their journey. I've been telling friends and family about Startup NZ.” - Linh

“I'm so thankful I was put in touch with the Startup NZ Entrepreneurs Program. I am starting a new business and feeling both nervous and excited about it. I thought it was just me that had niggling doubts about succeeding and that big "what if...?" question, but turns out this is normal and in fact expected! I was so relieved.” - Patricia

“Thoroughly enjoyed the Startup NZ Programme and it was very useful for me to begin my journey.” - Raymond

“Insightful strategy to help you build the business you actually really want. A must study!” - Vanessa

“So easy to follow and prompts a really important thought process for the learner!” - Jacqui

“Great course. Lots of really well organised and useful information. We have a relatively complex product we are developing but a lot of the suggestions and advice in your course clarified many issues.” - Mike, Warkworth

“Thank you very much for the excellent startup course, it has been an illuminating and educational resource which I'm sure I will repeatedly access in the coming months. It is difficult (or impossible!) to find such practical and relevant information in one place.” - Sheela

“I am really enjoying the Startup NZ Programme and clearly the benefits are working as I have become very busy in my business.” - Trish

“Your course is revolutionising my attitude towards money.” - Lauren

“The programme was excellent, so much to take in.” - Paul

“I really appreciated the simplicity of the key messages, very direct and not overly complicated with information overload.” - Catherine

“A great testing point for those who use excuses to hold themselves back from trying anything, resonated with me personally as I have worked hard on this area in particular.” - Ciaran

“The course is great, and we're getting a lot out of it. I particularly enjoyed the market validation section. We're doing the course slowly as we're running a business and in the process of launching another one. Thanks for putting such a great course together!” - Victoria

“It has been very informative. It certainly makes you think from every angle as to why one chooses entrepreneurship as a career path. It is certainly a must for anyone embarking on this journey.” - Geetha

“I have been enjoying the course and doing it little by little alongside work and university.” - Maggie

“I like how the course looks at the foundations to begin with - if the foundations in the mind aren't in place then anything beyond will never work. Absolutely love that!” - Lisa

“The first lesson stepped into my head and felt as though someone had my back to moving forward with business.” - Joleen

“Thorough explanations that are clear, concise and easy to understand.” - Danielle

“I feel so inspired and the vision is getting clearer on the direction I need to take to make my dream come true.” - Marcia

“Great examination and exploration of the personal reasons and motivations for being an entrepreneur that often are not addressed elsewhere.” - Grant

“I've read a lot about starting a business and being an entrepreneur, however going through this material presented it in a whole new way. It was great to truly understand what entrepreneurship is all about and it's not what you might think.” - Rachel

“Helpful and valuable information. Well presented. Easy to follow and understand. Thank you!” - Michelle

“Really enjoyed it (had a few laughs along the way!) and gave real food for thought - a real look at what it's like in the start up phases, the challenges one is likely to face and how to identify such as being very normal.” - Kelle

“Enabled me to sit down and begin to answer the hard questions that I've been avoiding in starting a business but also a nice introduction to begin to delve into the world of an entrepreneur.” - Marama

“Worthwhile if you’re not sure if you want to go into business, but have thought about it.” - Rohan

“Loved it! Richard details his presentation in such a clear and informative way. It has inspired me to think in ways I hadn't challenged myself on before.” - Nikki

Programme Curriculum

The Startup NZ Entrepreneurs Programme consists of 12 online lessons including video, text and interactive content such as quizzes and self assessments. 

Start and take lessons whenever you like from the comfort of home - all you need is an internet connection, an open mind and willingness to learn!  

If you don't have a business idea there's even a whole lesson on how to find great business ideas!

Participants will also learn from in-depth interviews with our guest entrepreneurs and subject experts when we talk to them about how they went about building their businesses, and get their advice on subjects from personal productivity to raising capital, to spotting good business ideas and marketing.

The first three lessons are completely free and include a detailed explanation of the programme structure and contents.

Programme Section 1 - Entrepreneurial Mindset

Lesson 1 [Free] - Entrepreneurial Purpose

Lesson 2 [Free] - Entrepreneur Mindset & Belief Systems

Lesson 3 [Free] - Role of the Entrepreneur

Lesson 4 - Value Creation

Lesson 5 - Self Awareness

Programme Section 2 - Startup Process

Lesson 6 - The Lean Startup Process

Lesson 7 - Business Ideas

Lesson 8 - Business Modelling

Lesson 9 - Validating Your Idea

Programme Section 3 - Preparing for Launch

Lesson 10 - Team Building

Lesson 11 - Funding

Lesson 12 - Foundations of Marketing and Go To Market strategy

Bonus Lesson - Meet the Ecosystem


Richard Liew


Richard Liew

Richard Liew is the Programme Manager and creator at Startup NZ.

He is an entrepreneur and business mentor with business building experience spanning nearly 20 years and 6 industries. As founder and editor at NZ Entrepreneur Magazine, he helps share stories and insights to help thousands of entrepreneurs around the country achieve their business building goals every month. He lives in Wanaka where he also a trustee for the Startup Queenstown Lakes Trust.